M&A Communications06
Five-division sale and launch
Orchestrated messaging architecture for the sale and launch of five combined business divisions, aligning legal, HR, sales and executive voices behind one narrative.
Denver, Colorado
Communications,
reputation &
marketing comms.
Fortune 300 communications executive. I help leaders navigate the moments that define a brand: crises, transformations, acquisitions and the everyday marketing communications that build trust along the way.
$6B+
Acquisitions communicated
$100M
Global product recall led
100%
Team retention
20+
Years in the chair
About
A trusted advisor in the room.
High-EQ, high-stakes
High-EQ communications leader with a career defined by navigating high-stakes corporate milestones, including $6B+ in acquisitions and dozens of high-profile crises, among them a $100M global product recall.
In-house by design
Expert at building high-performing in-house teams that reduce vendor reliance while maintaining 100% team retention.
Trusted across industries
Proven advisor to CEOs and Executive Leadership Teams across financial services, medical devices and technology.
Capabilities
Core competencies.
Strategic Leadership
- Functional Transformation
- Executive Advising
- M&A Communications
Crisis & Reputation
- Product Recalls
- Regulatory Response
- Risk Mitigation
- Recovery
Marketing Communications
- Brand Narrative
- Omnichannel Storytelling
- Annual Reports & Publications
- Campaign Strategy
Digital Innovation
- Social & Web Strategy
- AI Integration
- Video & Content Programs
Media Relations
- PR & Media Outreach
- Global Spokesperson
- Thought Leadership
Experience
20+ years in the chair.
- 2016–2025AVP, CommunicationsPacific Life · Newport Beach, CA
Led corporate external strategy, marketing communications, social media, web and reputation management. Directed a team of four to internalize agency functions, significantly reducing overhead.
- M&A Communications: Orchestrated strategic messaging for the sale and launch of five combined business divisions.
- Reputation Management: Owned crisis communications and modernized the brand narrative for Pacific Life's 150th anniversary, driving record-high engagement across digital channels.
- Operational Efficiency: Scaled in-house capabilities to produce the annual report and all major corporate publications, cutting reliance on external agencies by 100%.
- Executive Counsel: Trusted advisor to senior staff on sensitive issues, maintaining brand stability through multiple market shifts.
- 2015–2016Vice PresidentPascale Communications (Healthcare Agency) · Remote
Directed strategic goals and financial health for a specialized healthcare agency.
- Revenue Growth: Secured new business that expanded the agency's portfolio across digital and consumer healthcare.
- Financial Optimization: Overhauled internal controls and monthly reporting, giving the President real-time data for better investment decisions.
- 2014–2015Director, Global CommunicationsEdwards Lifesciences · Irvine, CA
Strategized external positioning and risk mitigation for a world leader in patient-focused medical innovations.
- Digital Transformation: Pioneered the company's first social media presence by securing executive buy-in for its official Twitter (X) handle.
- Content Innovation: Launched a high-impact video testimonial series featuring patients and physicians, humanizing the brand inside and out.
- Cross-Functional Alignment: Established a streamlined approval workflow across Legal, Regulatory and Compliance to accelerate press releases and global messaging.
- 2004–2013Director, Public Affairs & CommunicationsAbbott Medical Optics · Santa Ana, CA
Directed global communications for a $1.2B vision care division.
- Crisis Leadership: Managed global communications for a $100M product recall, protecting long-term brand reputation and physician trust.
- Strategic Influence: Earned a permanent seat at the Executive Leadership Team table, reporting directly to the Division President on reputation-impacting decisions.
- Global Integration: Aligned international media campaigns across multiple markets behind a unified corporate narrative.
Selected work
A few representative samples.
Details on request
Pacific Life · Annual Report01
2024 Pacific Life Annual Report
Led editorial and design direction for Pacific Life's annual publication to policyholders, employees and financial professionals.
Open PDF
Pacific Life · Corporate Profile02
2024 Pacific Life Corporate Profile
Refreshed the at-a-glance company profile for institutional, recruiting and partner audiences. Distilled nearly 160 years of mutual-style stewardship, $239B in assets, $1.5T of life insurance in force and four business divisions (Consumer Markets, Institutional, Reinsurance, Workforce Benefits) into a single modern brand document.
Open PDF
Pacific Life · Editorial03
Insights articles
Developed a series of Insights articles for Pacific Life, translating complex financial and retirement topics into clear, customer-facing editorial across the consumer site.
Read on pacificlife.com
Pacific Life · Video04
Customer impact video series
Produced a series of videos for employees and external audiences showcasing how the company makes a real difference in the lives of those we serve.
Watch on YouTube
Crisis Leadership05
$100M global product recall
Led global communications strategy through a major medical-device recall. Coordinated regulators, physicians, press and employees while protecting the brand's long-term reputation.
Read article
Marketing Communications07
Pacific Life's 150th anniversary
Modernized a 150-year-old brand narrative into an omnichannel marketing program, including a dedicated anniversary website for the occasion, that drove record-high engagement across owned and earned digital channels.
Visit pl150years.com
Education
Cal Poly SLO
Bachelor of Science, Journalism (Concentration in Public Relations)
California Polytechnic State University, San Luis Obispo
Community
Giving back
United Cerebral Palsy of Orange County
Board of Directors, Member At Large, 2012–2014